Vitality Life Term Cover

Vitality Life Term Cover is a term life insurance plan from Vitality Life, available to residents of United Kingdom. Sum insured ranges from £50K to £10M, eligible ages 18 to 64, and the policy is annual review. Below is our take on how it compares to other term life plans in our database — what it does well, where it lags, and the kind of policyholder it actually fits.

Annual premium starts at £14, against a category median of £10 across the 9 comparable term life plans we track in this country. That places Vitality Life Term Cover in the top quintile on price, and the middle of the pack on coverage ceiling (maximum sum insured £10M versus a peer median of £5M). On the value spectrum it reads as priced toward the top of the category, typically reflecting either a wider feature set or stronger insurer reputation.

Coverage breadth is in line with what most term plans offer: 4 core inclusions, 5 highlighted features, and 2 optional riders. Notable features called out by Vitality Life include Vitality Health rewards, Premium discounts for staying active, and Apple Watch benefit. On the rider side, Vitality Life Term Cover can be extended with Serious Illness Cover and Income Protection — each adding to the base premium but also widening what the policy will pay out for.

Term life pricing is most sensitive to age, smoker status, and policy term, so the headline premium is illustrative only. Vitality Life Term Cover accepts applicants aged 18–64, which sets the practical ceiling on policy term — for someone applying at 18, the longest possible cover runs through age 64. Whether the rate you get on quote will land near the illustrative minimum depends entirely on your underwriting bucket; non-smokers in the youngest cohort typically pay close to the floor, smokers and older applicants pay materially more. Vitality Life's published claim settlement record is the metric that actually matters for term — the policy is worthless if claims are denied at maturity, and the difference between a 95% and 99% settlement ratio is the difference between routine claims paid and routine claims fought.

Where Vitality Life Term Cover explicitly will not pay: Suicide within 12 months and Non-disclosure. These are not unusual exclusions for a term life plan, but they are the boundary of the contract — anything outside that list is in scope, anything inside is not. Read the full exclusions list before signing; every plan we have ever audited has at least one exclusion the buyer did not realise was there.