LV= Life Insurance Level Term

LV= Life Insurance Level Term is a term life insurance plan from LV= (Liverpool Victoria), available to residents of United Kingdom. Sum insured ranges from £50K to £5M, eligible ages 17 to 64, and the policy is convertible. Below is our take on how it compares to other term life plans in our database — what it does well, where it lags, and the kind of policyholder it actually fits.

Annual premium starts at £12, against a category median of £10 across the 9 comparable term life plans we track in this country. That places LV= Life Insurance Level Term in the upper-mid range on price, and the bottom quintile on coverage ceiling (maximum sum insured £5M versus a peer median of £10M). On the value spectrum it reads as priced near the category median.

Coverage breadth is in line with what most term plans offer: 4 core inclusions, 4 highlighted features, and 3 optional riders. Notable features called out by LV= (Liverpool Victoria) include Mutual insurer, Fracture cover free, and Separation benefit. On the rider side, LV= Life Insurance Level Term can be extended with Critical Illness, Total Permanent Disability, and Children's Cover — each adding to the base premium but also widening what the policy will pay out for.

Term life pricing is most sensitive to age, smoker status, and policy term, so the headline premium is illustrative only. LV= Life Insurance Level Term accepts applicants aged 17–64, which sets the practical ceiling on policy term — for someone applying at 17, the longest possible cover runs through age 64. Whether the rate you get on quote will land near the illustrative minimum depends entirely on your underwriting bucket; non-smokers in the youngest cohort typically pay close to the floor, smokers and older applicants pay materially more. LV= (Liverpool Victoria)'s published claim settlement record is the metric that actually matters for term — the policy is worthless if claims are denied at maturity, and the difference between a 95% and 99% settlement ratio is the difference between routine claims paid and routine claims fought.

Where LV= Life Insurance Level Term explicitly will not pay: Suicide within 12 months and Non-disclosure. These are not unusual exclusions for a term life plan, but they are the boundary of the contract — anything outside that list is in scope, anything inside is not. Read the full exclusions list before signing; every plan we have ever audited has at least one exclusion the buyer did not realise was there.

Skip if: you can find a cheaper plan with similar inclusions; you need coverage above the plan's maximum sum insured. As with any insurance decision, get a quote from LV= (Liverpool Victoria) directly to confirm the rate that actually applies to your profile — listed prices are illustrative.